The cash to cash cycle is a traditional supply chain evaluation of how quickly and efficiently the company is operating its supply chain - from putting cash into its operations, buying materials, converting them into a saleable good or service, making the sale and finally collecting the receivables.

Companies that operate with a shorter C-to-C cycle should typically be more profitable and operationally efficient.  Companies that have a longer C-to-C cycle typically are characterized by poor demand planning, inferior product and service offerings, and also suffer from last minute sales drives and incentives that result in a margin squeeze.  This presentation will focus on new research that shows the impact of C-to-C cycle on business profitability.

Our presenter Dr. Mark Chockalingam:

Dr. Mark Chockalingam is the President and Founder of Demand Planning LLC, a Business Process and Strategy Consultancy helping clients across industries: Pharmaceuticals, Consumer Products, Food and Beverage, High Technology, Utilities, Chemicals and Fashion Apparel. His specialty consulting areas are Sales forecasting, Demand management, Supply Chain Analytics, Inventory optimization and Sales and Operations Planning.

Dr. Chockalingam has also spoken at major industry events such as APICS the Association for Operations Management, The Institue of Business Forecasting, IE Group conferences as well as international conferences in Europe and Far East. He has conducted numerous training and strategy facilitation workshops for a variety of clients around the world.

Mark has a Ph. D. in Finance from Arizona State University, an MBA from the University of Toledo and is a member of the Institute of Chartered Accountants of India. Mark currently serves on the Board of Directors of the Boston Chapter of APICS - The Association for Operations Management. Mark has been quoted by many authors and cited in industry periodicals. He writes the Forecasting Blog at www.forecastingblog.com.